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Aimee Song Hoffman Podcast Headshot

Aimee Song, fashion icon, designer, and influencer, is our guest this week. She shares a powerful story of how she moved from what she calls ‘fake’ confidence to real confidence. When she was younger, she found that wearing clothes of style made her feel better about herself and helped her feel more confident. Eventually, Aimee began to see that this confidence wasn’t sustainable because it wasn’t authentic. She realized she had to go within to find the genuine confidence she now knows. The Hoffman Process was pivotal in her journey.

Aimee shares a story about one of her patterns, one she discovered at the Process. She found herself envying the transformations she witnessed others having. Deep in her own week at the Hoffman Process, she noticed that everyone else seemed to be having big breakthroughs – except her. Her realization helped her name and let go of the pattern. Aimee realized how different she was post-Process while doing her forgiveness walk. She realized she had indeed transformed. She tells Drew that it was “so beautiful” to be present in a way she’d never been before.

More About Aimee Song

Aimee Song — pronounced [Ah-Meeh] like Mommy, not Amy — is a social media influencer** as well as an interior architect by trade. She runs one of the largest fashion and lifestyle sites in the world, Song of Style. Aimee has amassed a huge audience on social media and has become an influencer with an audience of over six million followers on Instagram.

Based in her hometown of Los Angeles, Aimee’s content ranges from what she wears and where she travels, to design inspiration and personal topics. Aimee has worked with countless venerable companies, including Dior, Ralph Lauren, Tiffany & Co., SKII, Giorgio Armani, and Volvo. In addition, she has served as the first digital ambassador for global beauty brand Laura Mercier.

Named one of Forbes 30 Under 30, Aimee has been included in the Business of Fashion’s prestigious BOF 500. This is a professional index of influencers who shape the global fashion industry. In 2016, she released her first book Capture Your Style, now a New York Times bestseller. Her second book, World of Style, followed in October 2018.

Aimee has focused increasingly on sharing her philanthropic work as well as more personal aspects of her life with her audience, including her personal experience of starting therapy and doing the Hoffman Process. Most recently, she launched the long-awaited apparel brand, Song of Style Collection, to immense success. Find out more about Aimee at  Song of Style, Instagram, Twitter, YouTube, and Amazon.

As mentioned in this episode

“World peace, one person at a time.” Bob Hoffman

**InfluencerA social media influencer is someone who has established credibility in a specific industry, has access to a huge audience, and can persuade others to act based on their recommendations.”

Jen Atkin on the Hoffman Podcast

The Forgiveness Walk:
This is a Hoffman Process ritual done on the weekend after the Process to help complete the deep transformation that happens during the Process. It is a self-love and self-forgiveness experience reflecting the heart work done at the Process. During the Process, students do the deep work to find forgiveness for their parents. The Forgiveness Walk deepens forgiveness and love of oneself.

Accountability Buddies:
At the end of your Process, you choose a few other graduates with whom you wish to be buddies. As you re-enter your everyday life and find challenges along the way, you have a buddy to reach out to. Your buddies were there with you in all the beautiful and challenging moments of transformation. A buddy is someone you’ve developed trust and rapport with, and someone who understands.